- Immediately following the breaking of the wishbone, as he "grants her wish"
- Holding up the bag from the store to stop a snowball fight
- Hanging it on a tree at the tree-selling lot
- Putting it around her neck while she sleeps
- As part of a yucky version of "Twas the Night Before Christmas"
Every commercial seems to indicate that he has fulfilled her ultimate wish, which makes her look shallow and superficial, like a raccoon that's in love with sparkly objects. I bet he's just trying to placate her with money instead of time or affection so he can go play golf each weekend. I mean, really, ladies, if your significant other spent $1000 on jewelry for Christmas, would you like it or think he's a doofus for spending that much money on a bunch of rocks?
...it can only be JAR-ed!!!!!!!!!!!!!!!!!!!!!!!